Hi, I'm MaevaA Master’s student in Marketing at HEC Lausanne in Switzerland

My name is Maeva Seiler and I’m 24 years old. I'm a Master in Management student specializing in Marketing at HEC Lausanne, with a Bachelor's degree in Economics and Business from the University of Neuchâtel. I'm particularly drawn to the world of luxury, from fine watchmaking and fashion to the creativity, craftsmanship and sense of prestige that shape these industries.

What fascinates me most about marketing is the balance between creativity and consumer understanding. I enjoy exploring what drives people to connect with a brand, what influences their choices and how these insights can be translated into meaningful brand experiences. At the same time, I love the creative side of the process by imagining and tailoring events, campaigns, visuals and content to reflect the unique identity and universe of each brand.

Through projects for brands such as IWC Schaffhausen, Moncler and Cailler, I've had the opportunity to combine research, consumer analysis and creative execution. I especially enjoy taking an idea from its first insight to its final expression, while making sure every detail feels coherent with the brand.

Naturally organized and detail-oriented, I value precision and high standards in the way I work. Whether I'm analyzing consumer behaviour or developing a creative concept, I like things to be thoughtful, well executed and purposeful.